In addition to transparent public communications, our plans focus on cultivating, educating, and inspiring community champions. Public engagement should foster open dialog and positive participation. You'll gain unprecedented public support for public projects which ultimately saves your project time and money.
A public project becomes an entity that requires a brand. Developing a distinct project brand is essential to marketing and outreach initiatives. A compelling brand communicates the value and purpose of the project while creating a vehicle to engage the community and build support.
Communicating the problem/need and why the project is the right solution at the right time leads to a captivating brand story. Identifying key marketing triggers that resonate with with community helps foster
Visual communications of the brand.
Creating a logo that is easily recognizable, identifiable, and communicates project information fosters engagement. Developing recognizable visual identity using design best practices for equitable access standards communicating to all. Brand visuals integrate into existing community branding.
Channel Management Plan
Social Media Marketing Plan
Marketing and Advertising Plan
Digital Marketing Plan
Content Development Plan
Editorial Calendar Development
Scheduling and Benchmarking
PUBLIC ENGAGEMENT AND PARTICIPATION PLAN
Public & Media Relations
Educational Workshops regarding airport economic development and value to the community.
Identify Key Performance Indicators
Editorial Calendar/Content Publishing
Recruiting and Engaging Community Champions
FEEDBACK RESPONSE AND INTERACTIVE ENGAGEMENT PLAN
Execute Brand Strategy, Brand Development, Communications Plan, Public Engagement and Participation Plan, and Feedback Response and Interactive Engagement Plan
Measuring and Monitoring Results: Engagement Rates, Key Performance Indicators, Public Opinion Reports and Surveys
Reporting Results to Project Stakeholders