CASE STUDY

Established two years prior, an aviation-themed charter school was ripe with opportunity for students, but brand awareness was limited.

STRATEGIC BUSINESS ANALYSIS

Performed brand analysis and evaluated marketing programs, processes, and channel management.

PROGRAM RECOMMENDATIONS AND SET-UP

Evaluation of current marketing and sales programs promoting recruiting events led to recommendations and implementation including new website, television commercials, direct mail, and consistent use of social media.

EXECUTION

Implementation of the marketing and sales programs led to brand continuity including value proposition, benefits-based messaging, content management, and consistent messaging through all channels.

OUTCOME

Recruiting event attendance increased by 84% resulting in a record and max capacity enrollment of 650 students the following year.

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